Research is only useful if the team can use what you learned. Presenting is the step that decides whether they do.
Written as practical advice. Where a step rests on established research practice, the source is listed under References. Nothing here is a universal rule.
The most important finding first. People who leave early should leave with it.
Who you spoke to, how many, and what you did. Briefly. It sets how much weight the findings can carry.
The finding in a sentence, then the evidence, then why it matters.
A ten-second clip of someone struggling does more than a slide of bullet points.
The finding is what happened. The recommendation is your judgement. Say which is which.
Owners and dates for the things that will change, before people leave.
Weak
Users found the checkout confusing.
Better
Four of six people did not see the delivery cost until the final step, and two abandoned there.
Why. It says who, how many, where and what happened.
Weak
We should redesign onboarding.
Better
People skipped the tour and then could not find Import. Recommendation: put Import on the empty state.
Why. The finding and the recommendation are separate, and both are specific.
Senior designer note“Nobody remembers your eleventh finding. Decide which three matter.”
Reference