Recruiting decides what your research can tell you. The right five people teach you more than the wrong fifty.
Written as practical advice. Where a step rests on established research practice, the source is listed under References. Nothing here is a universal rule.
Name each kind of person you need and how many. Behaviour and circumstance matter more than age and job title.
A few questions that find the people you need without giving away the answers you are looking for.
Your own customer list, a recruitment agency, a panel, community groups, or people intercepted in the product. Each reaches different people.
Send the information sheet with the invitation. Say plainly what is recorded and that taking part is voluntary.
A reminder the day before cuts no-shows. Give a contact for the day.
People talk to each other. Paying late makes the next round harder.
Senior designer note“If recruiting was easy, check who you left out.”
Reference