02
Structure for your thinking, not a source of strategy.
An agent can lay out a framework quickly and fill it with something that sounds right. Strategy comes from evidence and choices, and it has neither.
Common failureA confident strategy document that could be about any product in your category.
Generic"Focus on reducing friction in onboarding."
Specific"Four of six participants stopped at the bank-link step. Test onboarding without it."
The first applies to any product. The second came from your evidence.
Generic"Users value simplicity and trust."
Specific"Clinic staff will not use anything that needs a second login."
A statement nobody could disagree with tells you nothing.
Generic"Prioritise high-impact, low-effort items."
Specific"Rescheduling affects 30% of calls and needs no new backend."
Naming a method is not applying it.